AURUM, the high-performance bicycle brand founded by champions Alberto Contador and Ivan Basso, presents this new colour for the first Grand Tour of the year, the Giro d’Italia. An incomparable setting to show off the AURUM MAGMA Agate Black, in the great mountains and landscapes of the race, which will complete a team full of big names. The new Agate Black colour is an elegant addition to the minimalist and sophisticated design of the MAGMA frame that will be ridden by Vincenzo Albanese.
Inspired by volcanic rocks and the Teide volcano, where the brand was born, the Agate Black colour reflects the strength and elegance of nature. This new colour option reaffirms MAGMA’s distinctive aesthetic, which is characterised by minimalist design and high performance.
Each AURUM bike is hand-assembled in Pinto, Spain, by expert technicians who meticulously assemble each component to ensure the highest quality standards. The new Agate Black colour is available for all MAGMA catalogue options, with Shimano or Sram electronic groupsets for complete bikes or frame only.
“Style Statement” is AURUM’s campaign that focuses on the unique style embodied by the MAGMA bike. MAGMA is not just a high performance machine; it is a symbol of the sleek and sophisticated aesthetic that AURUM stands for. With the perfect combination of style and high performance, MAGMA shines on any road.
“We are delighted to introduce this stylish new colour to our customers,” Alberto Contador, co-founder of AURUM.
AURUM continues to establish itself as a benchmark brand in the world of performance cycling thanks to its commitment to quality, innovation and design. The new Agate Black colour for MAGMA is yet another example of its dedication to offering the best in style and performance to its customers.
PREMIERE AT THE GIRO D’ITALIA
The Agate Black retains the features of the AURUM MAGMA launched in 2020. It is designed for the best performance on any terrain, on any road, regardless of profile and road conditions. It will make its competition debut on the EOLO KOMETA, in the legs of Vincenzo Albanese and in a Giro d’Italia that starts this Saturday in Abruzzo.
It is the fastest everywhere. MAGMA is the bike that Alberto Contador and Ivan Basso wish they had had throughout their careers, born of their experience. Agile, light and fast, balanced in its handling: comfortable and docile enough for long rides, but stiff and energetic when jumping out of the saddle. Its front triangle is highly reactive, to follow every tight corner with precision, but at the same time stable enough to inspire confidence even on the fastest descents.
Competing with a bike that offers these characteristics of versatility and agility gives the EOLO KOMETA riders competing in the Giro d’Italia enormous confidence. Having the AURUM MAGMA Agate Black in such a demanding competition, in which the team focuses all its efforts, is the guarantee in the key moments when the final victory of each stage is at stake.
Pedalling on this new colour of the MAGMA Agate we will see Vincenzo Albanese fighting for these triumphs, a guarantee of results with his top speed and who comes from achieving great results in the Giro of Sicily and the Vuelta a Asturias, in his preparation for the Giro d’Italia that he faces with ambition and much desire of triumph.